All posts in Entrepreneurship

Dream it, Do it !

When you see the pure joy that Australian Torah Bright and American Shaun White emit from their gold medal snowboarding performances, it warms the heart.  After all, here are two people who have achieved their life’s ambitions at a young age.  They have more than their medals to smile about.  Shaun White has already parlayed his passion for the sport into a multi-million dollar enterprise.  The Bright won’t be far behind.

There’s good news for the rest of us too!  You don’t have to be an Olympian to follow your dreams and make money along the way.  Successful people follow their passion to the winner’s circle in life, sport, love and business.  Why would you live any other way?

According to the U.S. Conference Board, more than 50% of Americans are unhappy with their job.  That is the highest rate in 20 years of Consumer Board tracking and a sure-fire way to overall unhappiness.  It’s not all about compensation either.

American workers complain about their work schedules, their work environment, the lack of recognition for a job well done as well as about the rate of compensation.  In this great entrepreneurial world, we all have the power to make positive change in our lives.  Isn’t it time you stopped procrastinating and followed your dream?

As Shaun White and Torah Bright can tell you, dreams don’t just happen to come true.  To live the dream takes effort, imagination, bold initiatives and may even lead to some risk-taking.  Identifying your dream is one thing, enacting a plan to make the dream come true takes strategic planning, advice, support and downright courage.  Are you up to it?

Identify the dream

Every dream deserves consideration.  Dreams that work have advocates and chances are that you are your dream’s best spokesperson.  But, there is a world of experience out there.  And, experience is a great teacher.  Experts like to relay advice, like to expound and examine new ideas.  Don’t be afraid of experienced advice and most importantly, when you receive it, have an open mind.  Not all dreams come true the first time around.  That is an important consideration for dreamers.  Are you prepared to be resilient until your brand is perfected?

It’s pretty easy to make a list of the things for which you have passion.  What would you enjoy doing the rest of your life?  What are your life priorities?  How much of yourself are you willing to invest in your dream?  Shaun White and Torah Bright have invested countless practice hours, logged countless miles and taken some physical and emotional bruises along the route.  Do you have a champion’s commitment to pursue your dream?

Okay, you do.  Great.  Now, what is the dream that inspires you to make sacrifices, take risks and step lively every minute of every day?  The age-old question asks if you work to live or live to work?  How about neither, but you can live to pursue your dream and make your life prosperous in that pursuit.  Make no mistake about it, this endeavor will take commitment, is not for the feint of heart and despite the best laid plans, surprises will happen.  It’s the nature of the beast.

When you have identified the dream, the research begins.  Online networking, blogs and web sites are valuable resources.  Tune into your dream by accessing these venues.  To gain entrepreneurial experience, most dreamers begin with some freelance work.  Try to find freelance work in your field.  Doors will open.  Working independently has many advantages, but don’t confuse those advantages with the reality that determination and hard work go side by side with accomplishing your dreams.  Just keep thinking about Shaun White and Torah Bright to live your dream.

Freelancer to investor

Freelancers are productive, creative, imaginative and determined.  Typically, freelancers embrace their independence and the advantages of freedom of expression, interesting and diverse work and income based upon performance.  These are weighty reasons to freelance for opportunity.  Perhaps this is why such a large portion of today’s employed work force adds creativity to their lives and extra income to their bank accounts with part-time freelance work.

As tempting as it appears, freelance work is not for everyone.  There is always pressure to find work and then to accomplish tasks within a profitable time frame.  While there is a certain amount of freedom, there is the usual pressure that accompanies every entrepreneurial endeavor.

Successful freelancing requires discipline, an active and creative mind and the ability to solve problems independently.  These attributes have allowed freelancers access to interesting projects with exciting possibilities and the potential for unimaginable profits.  These are also the attributes that attract other entrepreneurs who realize these qualities are hard to find in a conventional workplace.

Just as entrepreneurs are looking for exceptional freelancers, the freelancer should always be on the lookout for dynamic business opportunities.  With today’s tight credit markets and a stressed investment climate, many new-age entrepreneurs seek committed freelancers to help develop their concepts.  As consideration for work performed, these entrepreneurs are offering stock through sweat equity, investment incentive-driven programs.

And, sweat equity investment works.  The concept is a win-win strategy whereby the business founder retains necessary cash without taking on financial partners and the freelancer wins big when the company takes off.

Skeptical?  It’s understandable. Hey sweat equity is an investment.  Like all investments, it should be carefully scrutinized.  But, look at companies like Apple, Microsoft Dell and hundreds of other dot com startups that reaped millions of dollars for sweat equity investors.  There are no guarantees.  The success of each investment still depends upon supply and demand combined with a healthy dose of creative innovation.

Like many business successes, being in the right place at the right time with the right product or service spells victory.  Freelancers are often in great positions to gather information, measure potential and exchange effort for equity.

A freelancer’s most valuable commodity is time.  Investing time and effort in a new enterprise can yield remarkable returns down the road.  Of course, the freelancer must have the talent and work ethic needed to further the founder’s vision.

Founders are driven by their vision.  The passion is contagious.  Freelancers who can advance the business model stand to gain, but the work can be very challenging and even more demanding.  The passion of the workplace can be compelling but does not necessarily spell success.  The sweat equity investor must enjoy the work environment and agree with the founder’s assessment of market potential.  If the entrepreneur has it right, the opportunity may be the best the sweat equity investor will ever come across.

While many freelancers like their chosen lifestyle, most appreciate the driven joint endeavors of other sweat equity investors.  There is something special about seeing a dream come to fruition and it’s not all about the money.  The chances are good that if the founder’s dream does come together, the sweat equity will not only accomplish a visionary dream but a financial one as well.  Every freelancer is an investor and entrepreneur.  Don’t be afraid to go for those dreams.